Why a ‘Social’ Strategy inside your Business Matters

Submitted by: Reed Wilson , President and Founder of PTG, a Microsoft Tier 3 Cloud Champion, Cloud Accelerate partner and Cloud deployment partner providing technology solutions including Office 365, Dynamics CRM, Private Cloud, and IT Infrastructure to businesses and enterprises nationally.


-Social Media is here to stay (even though, admittedly, I am not a fan)

-People love to tell/show other people what they know, what they are doing, and what they have

-Most people are willing to share just about anything with anyone who will listen

Given that these facts are here to stay – how can you harness them inside your business?  Several years back Microsoft purchased a start up called Yammer.  When people ask me what Yammer is – my answer is pretty simple: “It’s Facebook for your business”.  No, it’s not your external ‘brand’ Facebook site, it is literally your own little social media outlet that can be used to harness the three facts that I mentioned above to help you drive engagement, knowledge, and morale with your staff, key vendors, and key partners.

If you are an Office 365 subscriber – you have access to this service today for free.  Over the next few weeks we will be posting our internal social media strategy to this blog.  I hope you will take a few minutes to read how Yammer has changed our business for the positive and consider whether it’s right for your business.

Here’s the best part of all – Yammer is not a complicated solution like Exchange, CRM, SharePoint or ERP.  It’s elegantly simple and just requires a simple (yet controlled!) implementation and use framework to get the most out of it.

Stay tuned for more information on how we use Yammer internally and reach out to us if you’d like to have a deeper dive discussion on how you can use this free solution in your business.

Read Part 2 here and Part 3 here.

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